Julian Crowley
Ever since Hasbro used the term “action figure” in 1964 to sell G.I. Joes to boys who stuck their noses up at dolls, businesses have been cashing in on the idea. Star Wars creator George Lucas was one of the first to realize the enormous business opportunities that merchandising offered. These days, whether they’re comic book heroes, movie stars or real-life US presidents, kids and adult collectors love spending money on these plastic figurines. The global toy industry, it seems, is big business, and in 2012 it was estimated to be worth around $84 billion. In the US alone, the toy industry is responsible for creating some 250,000 jobs.
From bobbleheads to 12” dolls and possible action heroes, here’s a look at 15 US presidential figurines.
