BP Editors
Popular airline company British Airways launched a marketing campaign in 2011 bearing the slogan “To Fly. To Serve.” which was pretty well received by its target audience. Rival company Easy Jet, however, were spurned to create a competitive — and debatably distasteful — response campaign.
“To Fly. To Save.” was the slogan Easy Jet chose to use in an image that, according to them “had a little fun” with the British Airways ad. There is no doubt that they were immediately wallowing in regret after posting the mocking image to their Facebook page, which received almost a hundred negative comments lauding them as “jealous,” “sleazy,” and a “once-great company.” Other comments accused the company of wasting money on dividends, providing subpar and rude customer service, and even of deleting disparaging comments.
