BP Editors
To advertise the upcoming release of the white version of their PlayStation Portable, Sony released a number of subway, billboard and print ads that distastefully displayed a white woman dressed all in white seemingly assaulting a frightened-looking black woman dressed all in black. Racist much? Whoever thought that millions of people wouldn’t see this ad and instantly think of the injustices against African Americans that have taken place in the not-so-distant past definitely lost their job the day that these ads went to print.
After thousands of angry emails and a lot of terrible PR coverage from media outlets everywhere, Sony weakly released a statement saying “The marketing campaign for the launch of the White PSP in the Benelux focuses on the contract between the Black PSP model and the new Ceramic White PSP model,” which is basically a souped-up way of saying “Deal with it.”
