BP Editors
“I’m Todd Davis, and this is my social security number” started a number of commercials and ads by Todd Davis, CEO of identity theft prevention company LifeLock. His social security number was plastered on billboards, in magazines, and on the sides of moving vehicles. Unfortunately, his challenge was taken up by a number of identity thieves who proved successful on their missions to steal money from Davis — a crime which Davis and his company didn’t catch until he was later accosted by collection agencies looking for him to pay up that $500 loan that was fraudulently taken out in his name in Texas. There’s nothing that says “terrible PR” like blatant living proof that the sole purpose of your company is completely unreliable and untrustworthy in a very frightening way.
