10 Failed Ad Campaigns That Actually Drove Away Customers

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BP

BP

After BP’s epic, horrific oil spill which killed 11 people and destroyed the environment in a huge way, CEO Tony Hayward for some reason felt it necessary to release an advertising campaign telling people just how sorry he was for the 100,000 barrels of oil wreaking havoc in the ocean and promising to address the damage. If BP hadn’t lost hundreds of thousands of customers already, his ad definitely prompted even more to stop buying BP products — not only was the ad a transparent lie in the face of court battles BP engaged in to try and avoid paying sentenced fines, but the commercial came shortly after Hayward faced criticism from media outlets everywhere for selfishly staying “There’s no one who wants this over more than I do. I’d like my life back.”

Even President Obama found the ad distasteful, who said that BP might want to focus on cleanup efforts instead of ineffective PR campaigns.

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