BP Editors
Absolut vodka probably fired a few people in the marketing department after releasing an ad in Mexico which featured a map of the US and Mexico as they were in 1848 before the Mexican-American war which was plastered with the slogan “In An Absolut World.”
Was Absolut suggesting that Mexico would be taking over part of the US, or that the war should have ended differently, or was this just someone’s ill-thought out and distasteful idea of an edgy and eye-catching ad? Thousands of Mexicans were angry despite weak defensive statements from a related Mexican PR agency that said “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.” But reclaim it how? By getting drunk on Absolut vodka?
Thousands decided to boycott Absolut, with many speaking out against the brand on social media outlets and vowing to never buy from them again.
