Drea Knufken
This quirky CEO didn’t start out rich, but his savvy, coupled with his can-do spirit and obsession with success, has made him one of the hottest commodities in the IT market.
SCVNGR’s ‘chief ninja’ (“because you never negotiate with ninjas”) has a unique hit with the eponymous smart phone app. It’s a software platform where, like a scavenger hunt, you accomplish tasks in certain real-life places. This might seem counterintuitive, but in a world where sedentary games like Farmville and Mafia Wars, to say nothing of World of Warcraft or Rift and Minecraft (all good games in their way) fill the market, there’s something to be said for a game where it forces you to go out and do stuff.
Ironically, Seth doesn’t do a whole of that. For many, all work and no play is unhealthy, yet Seth seems to thrive on it. In fact, he seems to be happiest behind his desk.
