Julian Crowley
The use of promotional cars peaked in the 1920s and ‘30s, and while World War II restricted the growth of these “rolling billboards,” they returned as a popular means of advertising in the ‘60s and ‘70s. What’s more, they’re still going strong today, with specialist manufacturers like Prototype Source turning clients’ “creative visions into reality.”
During a 2010 exhibition at the National Motor Museum in England, Ralph Montagu, son of Lord Montagu, who established the museum, said, “For as long as there have been motor cars on the road, publicity-conscious firms have taken advantage of bespoke vehicles to advertise their products.” Read on to discover 15 incredible customized cars that have been used to promote products.
