Julian Crowley
If these last two ads are to be believed, a lot of models must spend a huge amount of time hopping from one job to the next. This Tommy Hilfiger ad is gorgeous, but the female model’s missing limb is a bit of a turn-off – not to mention hard to ignore. Perhaps that’s why she looks so distressed.
Her male counterpart, on the other hand, is doing his best to find the missing appendage using his stylish binoculars.
From ethically dubious alterations to embarrassing slip-ups, cringe-worthy Photoshop fails like these clearly affect a brand’s image – and lead to criticism, ridicule and the wrong kind of attention. So if you want your company to maintain a positive, professional image, Photoshop flops are best avoided.
