Drea Knufken
14. The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do about It
by Michael E. Gerber
1985
This underground bestseller dispels the commonplace assumptions surrounding starting and running a successful small business. Two of Gerber’s most incisive observations are that (1) many entrepreneurs know considerably more about producing what they sell than about operating their business, and (2) the entrepreneur must “work on your business, not in your business.” This book intelligently and comprehensively charts an approach to systematizing a new business so that it grows beyond the capacities of its creator.
