Drea Knufken
13. The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
2000
Drawing on a fascinating array of research findings and real-world examples, Gladwell presents a concise, elegant, erudite analysis of mass behavioral change that is strikingly counterintuitive. Regarded among marketing and sales professionals as one of the best books on the economics of popular culture, this entertaining read is, says author Jeffrey Toobin, “one of those rare books that changes the way you think about, well, everything.”
