Drea Knufken
12. Competing for the Future
by Gary Hamel and C.K. Prahalad
1994
This definitive book on contemporary business strategy criticizes the narrow mechanistic view of strategy and calls for an approach that is multifaceted, emotional as well as analytical, and concerned with meaning, purpose, and passion. The authors say their work “provides would-be revolutionaries with the tools and concepts they need to challenge the protectors of the past.” They argue that too many leaders, stuck in the day-to-day details of running their businesses, fail to prepare their companies for the future, and that crafting a strategic architecture around a company’s core competencies is the solution.
