Drea Knufken
9. Reengineering the Corporation: A Manifesto for Business Revolution
by Michael Hammer and James Champy
1993
Though based on the relatively dry field of operations research, this book became a prominent bestseller in its heyday, replacing much of the received wisdom of the last 200 years of industrial management with a radical prescription for rebuilding businesses wholesale to achieve dramatic performance gains.
Unfortunately, this pioneering book garnered some controversy, largely because corporate cost-cutters used the concept of reengineering to justify mass layoffs. Acknowledging that reengineering can be difficult to launch and to sustain, the authors provide clear and specific guidelines, numerous examples, and in-depth case studies.
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