Drea Knufken
8. Built to Last: Successful Habits of Visionary Companies
by James C. Collins and Jerry I. Porras
1994
Drawing on six years of innovative research, Collins and Porras identify 18 exceptional, long-lasting companies and directly compare each with one of its top competitors, over time. With entertaining case histories, they discredit the longstanding beliefs that a successful business is founded by a charismatic, visionary leader and begins with a great product. Rather, they argue, enduring organizations demonstrate core values and a core purpose that remain fixed, while their business strategies and practices adapt endlessly to a changing world. Organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, this book provides a master blueprint for building a great and enduring company.
