Drea Knufken
3. How to Win Friends & Influence People
by Dale Carnegie
1937
Having sold more than 15 million copies, this seminal self-improvement book continues to guide managers in the universal challenge of face-to-face communication.
A master of human nature, Carnegie advises that “[w]hen dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity.” He argues that success is only 15% professional knowledge; the remaining 85% is “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
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