Drea Knufken
19. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
by James Surowieki
2004
First developed in his “Financial Page” column of The New Yorker, Surowieki’s ideas contradict the long-held distrust of masses and groupthink: “Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.” The author animates his rigorous argument with pertinent anecdotes and case studies from business, social psychology, sports, and everyday life. Author Po Bronson insists, “This book should be in every thinking businessperson’s library. Without exception.”
