Richard Branson is the eccentric, arresting tour-de-force behind the ubiquitous Virgin brand. Starting with a record store in London, Branson went on to found the Virgin record label, the airline, the book publisher, the credit card, the train, the fitness club, the game reserve, and the space flight expedition. Fittingly, he also owns an island in—what else—the Virgin Islands, but he hasn’t purchased and branded them all. Yet.