25 Tycoons Who Run the World

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19. Vladimir Potanin


Vladimir Potanin, along with fellow oligarch Mikhail Prokhorov, built up the holding company Interros, which ran Prof-Media, Russia’s biggest media company, as well as Norilsk Nickel, the world’s largest nickel producer, a real estate development company, and the development company for Russia’s 2014 Winter Olympics ski resort. After splitting up their conglomerate, Potanin kept Prof-Media and Norilsk Nickel.

The son of a wealthy, well-connected Communist family, Potanin has dabbled in politics, serving as deputy prime minister to Viktor Chernomyrdin, co-engineering Boris Yeltsin’s 1996 re-election campaign, actually creating the loans-for-shares program that, in turn, created today’s Russian oligarchy, writes Jezebel. Other Potanin honors? Hosting “Kandidat” (Russia’s “Apprentice”), snapping up the Ford Models company, and paying singer George Michael $4 million to perform at his birthday party (according to Jezebel).

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19. Vladimir Potanin

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.