Ryan
The Plan: Since sex sells, make some gritty, realistic commercials featuring young people in various states of undress
The Story: In the mid 1990’s, Calvin Klein, already pretty damn successful at what they did, decided it might be fun to make every human on earth who is not required by law to tell people when they move into the neighborhood uncomfortable by launching a series of ads featuring teenagers in a basement. Oh, and also they were mostly naked and being filmed by an unseen lecherous cameraman who asked inappropriate questions and told teenage boys they looked like they worked out. The campaign managed to get the FBI to investigate to see if anything illegal had occurred and Calvin Klein pulled the ads and issued an apology, because who knew insinuations of pedophilic porno wouldn’t capture the hearts of America?
