Business Apple’s Real Secret Success Formula? by Drea Knufken March 16, 2011, 4:49 am 349 Views Share16TweetShare Stickycomics looks at what could be Apple’s ultimate success: Share16TweetShare Written by Drea Knufken Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.