Category: Strategy

Two years ago I received an insert with my Runner's World magazine about free sunglasses. The company claimed that they were new and were trying to build brand recognition by giving some initial sunglasses away for free. I could pick up to four pair and only pay shipping an handling. I found three that I […]

Based on my experience, one of the most common interview questions is "are you detail oriented? There is nothing wrong with being detail oriented, but it can, and often does, interfere with seeing the big picture. Below is an excerpt from my MoreSpace essay that is relevant. Enjoy the teaser. The Reichstag in Berlin is […]

Last night at one of those entrepreneurial networking dinner things, I struck up an interesting conversation with a guy who sold a cheap but important product to the medical community. As we talked about business and strategies and all that, he told me "you have to go with a product, not a service." He said […]

Samsung has realized that hot products can fetch higher prices, because they are exclusive and prized by early adopters. Yun Jong Yong has a vivid way of describing his survival strategy in today's hypercompetitive consumer-electronics market, where today's hot-selling novelty can become a cheap commodity within months. The vice-chairman and CEO of Samsung Electronics calls […]