Merrill Cook
If you’re a business owner, you probably already know the power of a bad review. But did you know that in our mobile-crazed ecosystem, reviews are more important than ever? A survey by Brightlocal in 2013 found that a whopping 79% of respondents trust reviews as much as personal recommendations (a number that has increased from 72% the year before). Sometimes reviews count for even more than the word of a friend, with 4/5 consumers changing their mind about a recommended purchase after consulting reviews. It doesn’t even take any words to have an impact, with a Harvard Business Review study noting that additional stars on Yelp ratings translate to as much as 5-9% increase in revenue. With that in mind, let’s jump to it and check out the ten make or break review sites online.
