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In 2012, research conducted by the Harvard Business School suggested that Internet advertisements are crucial to the US economy. According to Interactive Advertising Bureau president and CEO Randall Rothenburg, “the digital marketing industry is on a positive trajectory that will propel the entire American business landscape forward.” Rothenburg’s perspective is well-founded, considering a PricewaterhouseCoopers study […]
Billboards are the most popular form of outdoor advertising and, according to some sources, the fifth biggest advertising medium in the world. These short messages plastered beside our highways and along our streets have the advantage of reaching huge amounts of people, attracting new clientele and upping sales – all at an affordable price. There […]
Packaging is a critical element in making your product pop off the shelf and into the shopping cart, and what better way to do that than through innovative design? We’ve all seen creative containers before, but these 15 products take inventiveness to a whole new level. Not only are these items brilliantly encased, their designs […]
Capsule hotels sprang up in Japan in the late ‘70s to cater for businessmen who worked too late or drank too much to make the long commute home. The first capsule hotel opened its doors in 1979 in the city of Osaka. And in view of high rent prices, the cost of spending the night […]
According to The New York Times, the recent economic slump hasn’t slowed McDonald’s down one bit. Based on 2011 sales data studied by food industry research specialists Technomic Inc., McDonald’s hold the biggest share of the market in their category. In fact, McDonald’s’ piece of the pie is almost equivalent to the market shares of […]
With its power to make colors more dramatic, remove distracting elements and alter models’ body sizes, Photoshop has an allure that few businesses can resist – especially when it comes to fashion. That said, sometimes tinkering with and manipulating an advert in the hope of making your image really “pop” can go too far. Tweak […]
With developers excited about mobile capabilities and hopeful regarding new untapped markets, video gaming is far from over; and yet, over the years, it has proven a difficult industry to dominate. Market saturation has spawned an industry that thrives on tough competition, even giving rise to the term “console wars.” You need to watch your […]
While many billboards are loathed and worthy of such derogatory nicknames as “sky trash,” “litter on a stick” and “the junk mail of the American highway,” a little ingenuity and humor can go a long way towards redemption. These innovative 3D billboards all use their environments in unique ways. They’re eye-catching, creative, memorable and fun […]
In business, innovation is key. If you want to stand out and stay hip, it’s important to think outside the box and challenge conventions, and companies are always trying to come up with new and creative ways to grab the public’s attention. So, what’s more eye-catching and cutting-edge than street art? Well, how about 3D […]
The word “mascot” can be dated back to Provence and Gascony in France and was first popularized by Edmond Audran’s operetta La Mascotte, in 1880. The hit operetta was translated into English, and the word “mascot” went on to describe anything that delivers good fortune. Interestingly, before Audran, early French gamblers also used the word […]
“Racism,” says Business Insider, “has a long history in advertising.” What’s more, racist ads still appear today, with companies such as Intel, PopChips, Sony and Burger King all having been accused of promoting their products in racially insensitive ways. Although most of these unacceptable modern-day ads are retracted after inciting a hue and cry, the […]
